> For the complete documentation index, see [llms.txt](https://keak.gitbook.io/keak-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://keak.gitbook.io/keak-docs/basics.md).

# Basics

- [Creating and Running Tests](https://keak.gitbook.io/keak-docs/basics/editor.md)
- [Creating Content Variations with the Visual Editor](https://keak.gitbook.io/keak-docs/basics/editor/creating-content-variations-with-the-visual-editor.md)
- [Previewing and Selecting Variations](https://keak.gitbook.io/keak-docs/basics/editor/previewing-and-selecting-variations.md)
- [Starting the A/B Test & Setting a Conversion Goal](https://keak.gitbook.io/keak-docs/basics/editor/starting-the-a-b-test-and-setting-a-conversion-goal.md)
- [Sharing a Preview Link (Optional)](https://keak.gitbook.io/keak-docs/basics/editor/sharing-a-preview-link-optional.md)
- [Tracking Conversions and Custom Events](https://keak.gitbook.io/keak-docs/basics/markdown.md)
- [How Conversion Tracking Works](https://keak.gitbook.io/keak-docs/basics/markdown/how-conversion-tracking-works.md)
- [Tracking Custom Events (Button Clicks, Form Submissions, etc.)](https://keak.gitbook.io/keak-docs/basics/markdown/tracking-custom-events-button-clicks-form-submissions-etc..md)
- [Understanding Test Results and Statistical Significance](https://keak.gitbook.io/keak-docs/basics/images-and-media.md)
- [Real-Time Analytics and Dashboards](https://keak.gitbook.io/keak-docs/basics/images-and-media/real-time-analytics-and-dashboards.md)
- [Statistical Significance Criteria](https://keak.gitbook.io/keak-docs/basics/images-and-media/statistical-significance-criteria.md)
- [Keak Video](https://keak.gitbook.io/keak-docs/basics/keak-video.md)
- [How to Use Keak Video](https://keak.gitbook.io/keak-docs/basics/how-to-use-keak-video.md)


---

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