Creating and Running Tests

Once your extension and pixel are set up, you’re ready to use Keak’s visual editor to create content variations and run your first A/B test. Keak is designed so that marketers can set up tests with a few clicks, while developers can rest easy knowing the underlying integration is handled. This section walks through the workflow of launching a test: selecting content to change, creating variations (manually or with AI), previewing the changes, and starting the A/B test with a defined conversion goal.