> For the complete documentation index, see [llms.txt](https://keak.gitbook.io/keak-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://keak.gitbook.io/keak-docs/basics/editor.md).

# Creating and Running Tests

Once your extension and pixel are set up, you’re ready to use Keak’s visual editor to create content variations and run your first A/B test. Keak is designed so that **marketers can set up tests with a few clicks**, while developers can rest easy knowing the underlying integration is handled. This section walks through the workflow of launching a test: selecting content to change, creating variations (manually or with AI), previewing the changes, and starting the A/B test with a defined conversion goal.

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