# Tracking Conversions and Custom Events Once your test is running, Keak is actively tracking visitors and conversions in the background. The power of Keak is not only in splitting traffic and swapping content, but also in accurately measuring which version drives more success for your chosen goal. This section explains how conversion tracking works and how you can set up custom events if needed. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://keak.gitbook.io/keak-docs/basics/markdown.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.