> For the complete documentation index, see [llms.txt](https://keak.gitbook.io/keak-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://keak.gitbook.io/keak-docs/basics/markdown.md).

# Tracking Conversions and Custom Events

Once your test is running, Keak is actively tracking visitors and conversions in the background. The power of Keak is not only in splitting traffic and swapping content, but also in accurately measuring which version drives more success for your chosen goal. This section explains how conversion tracking works and how you can set up custom events if needed.