Real-Time Analytics and Dashboards

During the test, you can visit the Analytics dashboard in Keak to see up-to-the-minute results. You’ll find key metrics for each variation: number of impressions (visitors who saw that version), conversions (how many completed the defined goal), and conversion rate (conversions/impressions). Keak also displays the confidence level or statistical significance that one variation is outperforming the other.

For example, you might see that Variation A has a 5% conversion rate vs. Variation B’s 4%, with a confidence level of, say, 92%. Confidence indicates how likely it is that the observed difference is real and not due to random chance. In this case, 92% confidence is be below the threshold to declare a winner (95%), so the test would continue until more data is collected.