# Installing the Keak Tracking Pixel The Keak Tracking Pixel is a small JavaScript snippet that enables Keak to display variations to your visitors and record conversion events. **You only need to install it once per website**, and it will power all current and future tests on that domain {% embed url="" %} **How to install the pixel:** After you launch your first test in Keak, you’ll be provided with a unique script tag (your tracking pixel). Include this script on your website’s pages, ideally by pasting it into the global `` section of your site’s HTML. This ensures the script loads early on every page for reliable tracking. Most developers will add the pixel code to a site-wide header or template so it’s included on all pages. *(For example, on Shopify you would paste the code into your theme.liquid header, or on WordPress into the global header.)* Once added, the pixel will **asynchronously load a tiny library** of functions that listen for visitor actions and enable Keak to swap in content variations when a test is running The script is lightweight and optimized for speed, so it won’t bog down your page load times. Placing it in the `` ensures maximum compatibility and that visitors are tracked even if they leave the page quickly. **Note:** If you need help installing the pixel on popular platforms, refer to our integration guides for step-by-step instructions (e.g., how to add the script to Shopify or Webflow). Once the pixel is in place, you do **not** need to reinstall or change it for each new test - it remains the same and will work for all tests on that domain.


Shopify Guide	https://keak.com/shopify	/files/R5UHELWyCIHZuIS7jP86
Framer Guide	https://keak.com/framer	/files/7Bby07Om6b8nwRRqKxED
Webflow Guide	https://keak.com/webflow	/files/gXRXPGWcatNBUSnv65KS
Wordpress Guide	https://keak.com/wordpress	/files/RkfvwG33fnV67cLhSWqY
Squarespace Guide	https://keak.com/squarespace	/files/Pddhm9vywhuV9R2XpU4V

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